We recently had the pleasure of hearing Ben Kuchler, Reebok’s Lifestyle Design Director, talk about some of Reebok’s newest releases including two new styles for women - the Vollee and the Courtee. Both styles are made from lasts (shoe molds) for women. This may not seem like a big deal but it is. Rather than just using the men’s last and sizing them down, Reebok has taken into consideration the unique contours of the female foot to develop these new silhouettes. Both styles are part of the “My Generation” Collection, sneakers designed for women that embrace the brand’s heritage while incorporating trendy, street elements.
The Courtee (pictured below right) is based on a traditional basketball silhouette and is available in many color ways. A mid Courtee style is set for release later in the year in time for holiday. The Vollee (pictured below right) may seem a bit familiar to you. That’s because it’s based off of the ever-popular freestyle with design elements borrowed from the Freestyle including the strap velcro band, the out-sole and mid-sole, and the quilted ankle details. The Vollee will also be available in many color ways.
Pictured above from left to right: Volleee, Courtee. This solid gold color way releases in November 2008. Pictures of more color ways after the jump.
During Ben’s talk, we also got a glimpse of some men’s product - see below for some stuff we know the boys will like. The thing is, I like the boys stuff way better. I’m a high-top girl to begin with but I also find the color combinations more refreshing, wearable and relevant. What do you guys think? Am I crazy? We sat down with Ben for an exclusive Q & A about the differences in design between the men’s and the women’s shoes. We’d love to hear YOUR input so please comment on this post with your thoughts! Check out the exclusive Q & A M.I.S.S. had with the designer and more pics of the women’s Courtee & Vollee after the jump!
Pictured above: Top row Pump Omni Lite, Bottom Row Sir Jam Mid.
Married to the M.O.B. teamed up with Colette to produce a co-branded Reebok Freestyle High. The shoe features a white leather upper with the MTTM Lips Logo printed all-over, a translucent pink outsole with the MTTM Lips Logo visible through the outsole, and a keychain.
Only 300 pairs of the shoe were produced, and more than two-thirds of the pairs have already been sold by Married to the M.O.B. and Colette. ALIFE is proud to be the only retailer in North America to be able to offer these shoes.
The remaining pairs of the Married to the M.O.B. x Colette x Reebok Freestyle High will be available in very limited quantities this weekend at ALIFE NYC, ALIFE LA and ALIFE Vancouver.
This fall, Reebok will be dropping a black and white based music themed set of the iconic Freestyle sneaker, inspired by the vibrant styles seen in the hip-hop and punk scenes. The sneakers will retail for $69.99 and will be released on 10/1 so keep your eyes peeled if you like what you see! Check out the black version of the Punk sneaker after the jump. (more…)
Scarlett Johansson released her debut album, Anywhere I Lay My Head, a few weeks back that contains 10 “interpretations” of Tom Waits’ songs and one original song written by Scarlett and David Andrew Sitek of TV On The Radio. Sitek also produced the album and other featured guests include Nick Zinner, guitarist for the Yeah Yeah Yeahs and Sean Antanaitis from Celebration. I’ve only heard her covers on Youtube and I have to say, her voice is much better than I anticipated. She sounds like an American Nico - low range, a bit husky but without the accent. I think her choice of music is a good choice and makes sense for the Scarlett Johansson “brand.” She’s not trying to be a pop princess, instead, her album comes across as an art project and separates her from the other starlets that are in-and-out of rehab. With her successful acting career and her endeavors as a fashion designer for SJ Hearts for Reebok, one has to wonder whether Ms. Johansson is the next triple threat ala JLo and Gwen Stefani. What do you think?
Colette, the Paris-based boutique of everything tres chic just launched their 3rd episode of Colette TV. The webisodes are very entertaining and consists of small skits where new exclusive products are featured in a tongue-in-cheek way. Episode 3 reviews Cola-flavored Mentos, Colette x MOB x Reeboks, Justice for Surface to Air, and Kate Moss’ first fragrance. View it here.
Ladies! The super limited Reebok Reebok x Maeda Emoretion that we’ve been telling you about is available for sale today, exclusively at RBKCustom.com, and they are going FAST! Only 100 Pairs are for sale in this country! You can watch the countdown as they disappear, so act fast if you want em!
Sarah of Colette let loose a sneak peak of a shoe that Colette & MOB are doing with Reebok. It looks like a Freestyle with a jelly soul and the MOB kiss on the bottom. The shoe is set to release in April - we’ll keep you updated with more news as we get it!
We’d previously posted the upcoming release on the Reebok Freestyle X Maeda Emoretion limited edition sneaker, and I’m back with some more info for you. Just so you know, John Maeda is an accomplished graphic designer, computer scientist and president of the presitgious Rhode Island School of Design (RISD). The shoe was inspired by “Law 7 - Emotion” in Professor Maeda’s book The Laws of Simplicity. Here’s what he has to say about his inspiration and purpose behind this design:
I think the design of this classic sneaker is definitely a good look, it’s colors feminine and bold with a touch of adventure. I’d totally wear these on a my next trip into outer space. So keep your eyes and ears open for this limited drop. I will try to find out which stores will be carrying it to keep you guys in the know. In the meantime, you can ooh and ahh at some more up close pics after the jump (more…)
Tired of getting pinched year after year for not wearing green on St. Patrick’s day? This time around, you can retaliate by sporting the right amount of green, thanks to Reebok!
The Shamrock Green Freestyle, will be released in time for St. Patty’s day and will be retailing for $70. Affordable and adorable, what more could ya ask for?
The first collab with Reebok and John Maeda sold out within the first 14 hours after the shoe’s release! It’s our turn, ladies! This time around, John Maeda has designed the Emoretion specifically for women. The sneaker is truly one of a kind, since the graphics derived from Maeda’s original, hand-written computer codes and algorithms!
DON’T MISS OUT!
There will ONLY BE 100 PAIRS RELEASED IN THE U.S.! The sneakers will drop March 31, 2008.
